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Keeping an Eye on New Labelling Regulations in South Africa – What You Need to Know
In March 2012 the new food labelling regulation “R146” came into force in South Africa. The new labelling regulations prevent companies and marketers from misleading consumers through deceptive advertising.
This ensures companies are obligated to include additional information on product labels so that consumers can make healthier and more informed choices.
The nutritional value information on products were the most important changes regarding labelling. For example, smoothies can no longer be advertised as 98% fat free. Instead, the label must show that they contain 2% fat. Under the new regulations, manufacturers will not be allowed to make nutritional claims about food products unless the:
Certain labelling terms have been banned by the government under the new rules. These labels include word and phrases such as ‘rich in’, ‘excellent source of’, ‘enriched with X’, ‘with added Y’, and ‘contains Z’. Words and phrases that are still allowed include ‘low’, ‘free’, ‘virtually free’, ‘high’, or ‘very high’.
A Ready Reckoner of Changed Labelling Laws in South Africa:
(New Labelling Regulations in South Africa - What You Need to Know, 2012)
New Food Labelling Regulations. (2012, 02 09). Retrieved 10 10, 2012, from Foodstuffsa.co.za: http://foodstuffsa.co.za/news-stuff/new-food-labelling-regulations-mainmenu-140/1829-three-weeks-to-go-to-labelling-d-day-notes-from-the-front
New Labelling Regulations in South Africa - What You Need to Know. (2012, 10 10). Retrieved 10 10, 2012, from bid or buy.co.za: http://www.bidorbuy.co.za/article/5001/
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